The Gold Standard
The Gold Standard is a benchmarking and insight programme designed to help UK contact centres achieve their customer service strategy whilst balancing costs, operational efficiencies and maintaining an engaged workforce.
Gold Standard is awarded to customer service and contact centre operations that are proven to outperform their peers across a variety of KPIs.The only way to do this is to benchmark both quality and efficiency. To achieve Gold Standard, your customer service centre’s efficiency will be benchmarked against your peers and the quality you deliver will be scored by 1,000 customers. You will also get advice on how to improve your performance further to gain or retain accreditation.